There’s a story behind this logo. The goal of this post is to show you to listen to yourself and do what you and others have been talking yourself out of. I believe if I can’t do it, THEN maybe it can’t be done. I will not lose. Case and point: You see a butterfly, but she’s actually a visual symbol of my unique approach to everything in life. She’s free, beautiful, whimsical, enchanting, enviable and evolved.
When I started Versatili-T Creations years ago I would draw butterflies on my completed creations, cakes, etc. I figured this is my logo already, just make it digital, but that was hard. Nobody could understand what I needed it to do. They said I couldn’t make it many things in one, with different colors and with a hidden message. And it needed to be a very specific shape. They said you get one symbol, one design like everybody else. So I did it myself.
Now each of my business entities has its own color scheme with the same base shape of intertwining S’s for Signature. Sweets is pink, Bookshelf gets book-end B’s, Interiors gets my favorite shade of blue, Body…. and so on.
And you likely missed it, but there’s a woman inside that makes it all go. She glows because she’s extremely powerful and her energy is undeniable. I am her and she is me. I make signature moves despite, because of, due to, and regardless of whatever and whomever. One logo. One message.